Training course overview - Marketing Phase 1 & 2 (MAR8)

This course is only for Kerrdige Autoline revision 8.3

Course Objectives:

Attendees will gain an understanding of the Marketing module and how it integrates with the Kerridge Autoline System. Providing attendees with the initial knowledge and skills to effectively use, manage and maintain the marketing database.

Who should attend?

Personnel who are responsible for marketing duties within a dealership, and/or who use, manage and maintain the marketing database.

Prerequisites

Attendees must have keyboard/mouse skills.

Programme

• Module introduction
• Record maintenance - selection, creation, amending and linking - companies, targets, vehicles
• Creating, printing and follow up of contacts
• Satisfying and chaining of contacts
• Letters - Standard and Bespoke
• Complaint procedures
• Target satisfaction index
• Standard reports
• Ad-hoc enquiries
• Miscellaneous options
• Record deletion

Duration

2 Days