Kestrel - Marketing

The Marketing system is fully integrated with all other modules, offering a comprehensive database which allows organisations to hold information about prospects and customers The Marketing system also provides a comprehensive diary system which can be used to prompt personnel to action follow-ups, such as for hot prospects.

Record Structure

• Internet enabled
• A Combined database for new business prospecting, existing customer contact and retention
• Relational record structure of
  - Companies
  - People (Targets)
  - Vehicles
  
• Comprehensive Company data Including:
  - Source and type of business
  - Fleet quotation defaults
  - Vehicle Fleet details
  - Purchasing parameters
  - Link to targets/Vehicles
  
• Comprehensive target data, including:
  - Email address
  - Source and type of business
  - Job title and position code
  - Full contact history
  - Complaint monitoring
  - Satisfaction survey/analysis
  - Fleet quotations history
  - Link to Companies/Vehicles
  
• Comprehensive Vehicle data

Database Management

• Full integration to Fleet Quotations and Ratebooks, Vehicle Rental and Accounts Receivables, allowing real time update of all departmental contact and activity
• Additional user-defined data structures at company, target and vehicle level, together with associated screens and reports (subject to conditions).
• User defined codes for types of business, contact types, company positions, fleet categories etc.
• Contact recording with subsequent follow-up control via on screen contact management or printed contacts sheets.
• Link scanned-in documents to contact history records.
• Additional permissions and security features to allow varying degrees of access across departments and locations.

Campaigns, Direct Mail and Analysis

• User defined letters and selection criteria for Marketing Campaigns and follow up letters, using integral RTF (Rich Text Format) editor, giving basic PC based Word Processing tools
• Facilities to aid tele-sales
• User defined CSI questionnaires
• Data export to 3rd party software
• Full and diverse sales analysis
• Contact History analysis by sales person or department, by individual contact type or contact group level, providing conversion ratios and comparative performance.
• User defined extract via Report Generator or Ad-hoc Enquiries to provide printed, displayed or HTML output, statistics and graphs