The opportunity – the perfect solution
Poor quality data can be a major problem for dealers. Missing, incomplete or incorrect customer information can vastly reduce the effectiveness of marketing campaigns resulting in lost revenue opportunities.
ADP has devised a solution to this problem. New CRM Database Management packages provide a toolset to enable identification and correction of data issues within the CRM database, giving Autoline users complete control over data quality - an investment which will pay for itself many times over.
Features include:
- Each package is centred on a data monitor
- A drilldown tool enables the user to analyse missing and duplicate information
- Simple-to-use with colour coding indicating quality of data
- This facility enables effective customer contact.
Analysing the results is simple too - colour coding of poor, satisfactory and good quality records highlights any serious problems instantly
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