Bristol Street Motors Upgrade to Revision 8

Bristol Street Group, Autoline users for 10 years, have placed an order to upgrade their system to revision 8. The focus of the upgrade will include enhancements to their aftersales and showroom operation. The group will be implementing the Autoline Customer Contact Management Solution (CCMS) module, which provides dealers with a full resource and planning tool for selling and service activities.

Bristol Street have more than 30 sites representing Citroen, Ford, Iveco, Peugeot, Renault and Vauxhall which will benefit from the latest version of Autoline.

Bristol Street is actively pursuing acquisition opportunities, particularly within existing areas of influence. They are keen to progress with standardising processes through the implementation of CCMS.

Patrick Smiley, Bristol Street Group finance director, confirmed that the long-standing business relationship was a major factor when committing to a new contract with ADP ADP. "We do not have any concerns about the ability of ADP to deliver what is now a well established product. The acquisition by ADP also gives us confidence that they will be a long-term player in the DMS marketplace."

The Bristol Street Group is looking forward to reaping the benefits of a fully integrated Autoline system, bringing CRM and Aftersales to the focus of the business. The addition of CCMS via the contact centres for service bookings, CSI and sales based calls, will help Bristol Street Group to focus on customers and provide a better service to them. This will help to gain market share and provide more revenue from well executed up-selling opportunities.

Better communication with customers via the CRM module will assist in increasing bookings and sales. Ultimately, for the dealers this will also lead to better CSI results which are key performance indicators for the manufacturer. Creating a standardised use of the system will bring uniformity across the group, assisting the internal centralised helpdesk function. This adjustment provides Bristol Street Group management with the confidence that their customers across the entire group will receive a consistently high level of service, which they have defined at group level.

Another new facility which will benefit Bristol Street Group is KPrint. The decision to invest in this service is focused on improving the sales environment. It will help the sales executives to promote a more professional image by using the sleek KPrint documentation for quotations and orders. By using the KPrint facility the business will also realise cost benefits by moving away from expensive pre-printed stationery to plain A4 paper.

The opportunity to benefit from the Autoline system certainly doesn't stop after installation. The Bristol Street Group management hope to develop a 'learning' culture across the organisation to continue to push the boundaries of receiving return on their investment. Post implementation follow-ups and 'workshop' style training will help to get the best out of the new system now and well into the future.